In a world that is commoditizing very fast, design is one of the most effective ways to differentiate oneself. Therefore design is everywhere. It is not about adding features. It is about elegant solutions that eliminate unnecessary complexity, that need no lengthy explanation and that are subtle by nature. What is XD Design's concept? Surprisingly smart shows a positive attitude towards the industry. XD is differentiating itself by being surprisingly smart. By taking everyday products to a higher level, by being unique but always affordable. Surprisingly smart stands for my products, but also for the way I communicate. In every aspect I am surprisingly smart in order to really stand out of the crowd.